Your customers rely on their own experience interacting with your products. So, users will make decisions they understand first, and they will
only stop to consider their decision if they don’t understand what to do. If
you use standard conventions, you will ensure users don’t have to think too hard
to use your site, app, or product. You have that first time customer, but it is the return customer that becomes important in that they remember how to use your site. Help them remember by maintaining a standard throughout the user experience.
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| Your Easy to Follow Yellow Brick Road |
