How often do you hear a company's radio advertisement for a new gadget, tool, drink, or whatever, and then try to remember the website address? You know the website. It goes something like www.ihavesomethingyouwanttobuybutthewebaddressistoolongtoremember.com/save55/october2012 Would it not be easier to the consumer to simply hear www.ihavesomething.com and then prominently display the item that is on sale on that single entry page?
Amazon gets it. The Kindle was splashed across Amazon's main page so the consumer didn't have to participate in a scavenger hunt to find that great, new product. Check out Microsoft's main screen today and you'll find that the new Surface tablet is prominently displayed on that page. That company get's it.
Why does the common sense of making it simple for a consumer to easily find a new product become so lost on the advertising team? They must be in the Confusion Zone?
Amazon gets it. The Kindle was splashed across Amazon's main page so the consumer didn't have to participate in a scavenger hunt to find that great, new product. Check out Microsoft's main screen today and you'll find that the new Surface tablet is prominently displayed on that page. That company get's it.
Why does the common sense of making it simple for a consumer to easily find a new product become so lost on the advertising team? They must be in the Confusion Zone?
