It takes only one good idea to turn someone into an overnight success. But it takes only one bad meeting discussing multiple ideas to keep you on skidrow (no, not the band Skid Row). I've attended meetings in which the entire team knew where we were going except for the decision makers. Our team hit it out of the park in pitching our ideas, or so we thought. It seems very likely we muddied their thoughts with multiple ideas instead of a single, good idea. We shouldn't have been talking about applications. We should have been talking about a platform or architecture - a single idea that can be heard and understood.
This idea won't end well.
Think about a good comedy skit on a show like Saturday Night Live. The skits are usually less than a couple of minutes and focus only on one theme (joke). Whether or not it is a good joke does not matter, as the audience clearly understands the joke. Imagine trying to follow a two minute skit with four themes. It would not be as effective. This skit is effective.
A single idea can generally be visualized. Multiple ideas can be visualized, but there is risk of losing your audience.
One idea.
